Best Marketing Automation Software for Enterprise Businesses

Products classified in the overall Marketing Automation category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Marketing Automation to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Marketing Automation category.

In addition to qualifying for inclusion in the Marketing Automation Software category, to qualify for inclusion in the Enterprise Business Marketing Automation Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

Marketing Automation User Satisfaction

"Has the product been a good partner in doing business?", "Customization ", "Performance and Reliability", and "Workflow Capability" are the top four factors that positively impact user satisfaction for Marketing Automation products. These factors are determined by an algorithm that selects the attributes that are most likely to predict user satisfaction within this category.

Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. These tools provide a central marketing database for all marketing information and interactions, helping marketers create segmented, personalized, and timely marketing experiences for customers or prospects. These platforms provide automation features across multiple aspects of marketing including email, social media, lead generation, direct mail, digital advertising, and more.

A key component of marketing automation tools is the provision of analytics features to determine the success of an entire campaign across segments and channels. These features measure the impact of campaigns on marketing team KPIs and campaign ROI, as well as the impact of campaigns on company revenue.

To qualify for inclusion in the Marketing Automation category, a product must:

Automate two or more of the following: email, social media, SMS, and digital ads Provide advanced email marketing capabilities including A/B testing, spam filter testing, scheduling, segmentation, and detailed performance reporting Act as a central marketing database for marketing information and interactions Allow dynamic segmentation of marketing campaign targets Contact targets across multiple channels after specific actions, triggers, or periods of time Perform lead management to include lead nurturing and lead scoring Generate forms and landing pages to collect prospect information Provide analytics and reports that track the entire lifecycle of a campaign, including ties to revenue and/or campaign ROI